In today’s competitive landscape, you are not in control of your brand – your potential customer is. But what most brands don’t realize is that you can control your potential customers’ perception of you. How? By following the one and only commandment in our brand bible: Identify what your brand does better than anyone else, and then go 10% further. Define your different and amplify your brand until you get noticed by the customers you want to reach.
The 10% Further Bible will give you the tools to:
Identify your superpower
Define your 10% further
Amplify your brand identity and give you an actionable plan to edge out your competition by going 10% further
