The Spyglass Approach

The Spyglass Collective is an innovative agency built on its co-founders’ ability to drive results at every step of the consumer journey. In today’s market landscape, this requires creating relevant consumer connections that lead to conversion.

FLIP THE SCRIPT

Today’s consumers are loyal to brands they can connect with emotionally. Most brands think about selling first and connecting with consumers second. We flip that script by coming up with a strategy rooted in how your customer wants to feel and live – not what you have to sell.

REGARDLESS OF WHAT YOU SELL, YOUR BRAND NEEDS TO BE A MEDIA BRAND.

Given the incredible influence of digital and social media in today’s market landscape, every brand needs to be a media brand. We are experts at transforming brands into multimedia businesses through the creation of custom content designed to engage consumers across multiple platforms.

GET TO THE POINT.

We’re direct. If you lead with what you do better than everyone else, you’ll win. We define and amplify what you do best into a simple and measurable strategy for connecting with your current and future consumers where they live.

When you partner with The Spyglass Collective, you’re not hiring a marketing agency, a content agency or a business development agency. You’re hiring an expert team customized to the specific needs of your project that will transform your brand through relevant strategies and execution. We are experts in maximizing businesses at every level: from startups looking to make key marketing and sales shifts to established businesses looking to magnify and drive new opportunities.  

CAPABILITIES

Marketing & Branding:
Strategies for positioning, amplification, evolution and transformation

Business Development & Growth:
Capital-raising initiatives and introductions to the right strategic relationships

Retail:
E-commerce development

Customer Reach:
Innovative content, editorial, events, and social media planning and execution