Meet the Collective

 
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James L. Bosworth, Jr.

CHIEF EXECUTIVE OFFICER

With over 25 years experience as a forward-thinking business leader, James L. Bosworth, Jr. made the unprecedented connection between golf, media and finance driving business growth and results for top brands seeking his deep and diverse expertise both on and off the course. 
 
With a passion for and roots in golf, Bosworth launched his career as a former assistant golf professional at Pebble Beach golf links providing a strong foundation for future endeavors within the industry.  His business acumen led Callaway golf to offer him a role leading brands with 1100 employees in design, product development and sales.  He led the sales and marketing product launch of the Odyssey White Hot putters with sales exceeding 1B in sales revenue. Mr. Bosworth has also held various management positions in the golf world with such brands as Cleveland golf, Top-Flight, and the Ben Hogan company.
 
In 2010 Bosworth developed Back9 Network, a premier cable, television and digital network focused on innovative original content surrounding golf and the avid golfer's lifestyle. The digital property reached a global audience of 3M unique visitors per month. As the founder of Bosworth Sports Group, Bosworth brings leadership and C-level strategy to a curated group of brands. His proven 360 degree approach begins with an in-depth brand analysis and leads to custom actionable strategies in marketing, PR, digital, product development and sales.

 
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ALIA AHMED-YAHIA

CHIEF CREATIVE & BRAND OFFICER

Alia Ahmed-Yahia is a leading fashion voice, retail change agent and strategic style influencer with proven expertise in moving brands forward.  Her unique two-pronged approach positions her as a trusted authority in the eyes of the consumer and as a trusted strategic and creative resource to top brands looking to reach today’s rapidly evolving style-driven consumer.
 
Alia’s game-changing, differentiated skill set reinvents, defines and organizes brands for future success in three key areas: ground-breaking integrated product, marketing and awareness strategies that build brand affinity and drive conversion, consumer-centric creative & editorial platforms that boost engagement and authentically breakthrough to the target customer and sales training strategies that increase conversion by transforming people into a brand’s most valuable investment.
 
Alia began her career as a top editor and Style Director at Vanity Fair, Glamour and ELLE.  In 2009, Alia was named Chief Style Director at LOFT (an ANN INC. brand) where she spent six years collaborating on the reinvention of product, brand identity/marketing and creative.  In 2014, Alia launched The Style Scout, flipping the script on the blogosphere with a consumer-centric approach.  This breakthrough strategy lead CBS to partner with Ahmed-Yahia on the launch their premier style podcast which quickly rose to a top 20 iTunes style podcast, Style Scouting with Alia Ahmed-Yahia.  Alia often frequents E! News and TODAY sharing her expertise on-air as well as currently serving as ELLE Magazine’s Style Correspondent. 

 
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LESLIEANNE WADE

PARTNER

LeslieAnne Wade founded Wade Media Management, in December 2010. Earning a reputation as strong and trusted advisor to professional athletes, professional broadcasters and executives across the sports industries, Wade is one of the most well known experts in sports public relations and communications. She served 17 years as the top PR executive at CBS Sports. As the Senior Vice President, Communications, she earned the highest ranking ever held by a woman in the Network’s sports division.  A member of the senior management team, Wade  was responsible for the total media relations effort including corporate communications and promotions of all CBS Sports businesses, personalities and programming.  In addition to promoting the CBS Sports property, Wade directed media relations for CBSSports.com, CBS College Sports and CSTV.com.   She worked closely with Showtime Sports on sports series and specials including leading the publicity for cable’s longest running series; Inside the NFL.   

Her experience with event promotion includes the awareness campaigns promoting broadcast coverage of the Olympic Winter Games, The National Football League, The Super Bowl, the PGA Tour, PGA Championship, The Masters, The U.S. Open Tennis Championships, The NCAA Division I Men’s Basketball Championship and College Football’s Bowl Championship Series and numerous other sports and specials.

 
 Lisa Marie Pillette Spyglass Collective NYC

Lisa Marie Pillette

CHIEF MARKETING OFFICER

Lisa Marie Pillette is a business executive with 20 years of experience building desirability for some of the world’s most beloved brands. She began her career at BBDO Worldwide in New York and from there, shifted to client side at Levi Strauss in San Francisco where she led multiple functions in consumer and retail marketing as well as leading creative services. Her leadership there contributed to the rebranding of the 501 brand that ignited re-appraisal for the Levi’s brand overall. She was brought to Ralph Lauren to launch a digital global marketing platform for the Denim and Supply brand as well as developed marketing across all Ralph Lauren brands for their direct to consumer channels in the Americas. In her most recent role, as HSN’s Senior Vice President Marketing and Creative, she led the interactive brand’s repositioning efforts and developed their first integrated national advertising campaign and content strategy. She was named Brand Innovators Top 50 Marketers in 2013, has held multiple speaking engagements on creativity and innovation and is currently working on a TV pilot. She lives in Manhattan with her husband and three-year old daughter.

 
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KATE MCSHANE

PUBLIC RELATIONS STRATEGIST

Kate McShane brings 12+ years in-house and PR agency experience and a record of success in working cross-functionally to develop integrated, strategic programming.  She’s played critical leadership roles on Unilever’s Dove and Axe teams defining best practices for account teams and touching all categories working across consumer, digital and multi-cultural practices and developing creative and strategic “big picture” programming with inter-agency teams. Other clients of note include Hilton - Embassy Suites Hotels, Mattel, IKEA, Conair, Bridal Guide and Make Up For Ever. 


Previously as Director of PR and Strategic Partnerships for LOFT at ANN Inc, Kate developed strategic seasonal public relations plans driving the objective of gaining recognition and brand awareness to help LOFT gain fashion credibility and brand awareness. She was tasked with always optimizing PR in the marketing mix and tying back to communications and business goals.  


In addition to driving strategic partnerships in support of brand initiatives, she also lead the launch of new “lifewear” brand, Lou & Grey, by identifying spokespeople, storytelling and messaging opportunities and placing “stage setting” stories in WWD, NYT T blog and LA Times. Past agency experience includes Kate’s work on TJ Maxx and Marshalls working towards the goal of driving fashion credibility, awareness and differentiation of both brands through leadership programming and evergreen consumer activations seasonally. 

She studied Journalism and Communications at the University of New Hampshire and began her career as the Arts and Entertainment reporter at The Inquirer and Mirror in Nantucket. Kate currently resides in Summit, NJ with her husband Bryan and two children, Zander and Lucy.

 
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ALYSON JOHNSON

Marketing & Communications

As the President and Chief Executive Officer of Gilly Group, Alyson focuses on marketing communications, event production and management, sports marketing and sponsorship activation. 

Prior to launching the agency in late 2015, Johnson served as Senior Vice President of marketing and communications for Wyndham Worldwide for eight years, where she oversaw internal and external communications and media relations, branding, marketing, philanthropy and sports marketing, as well as the Wyndham Championship on the PGA TOUR.
 
Prior to joining Wyndham in 2007, Johnson held a variety of sales, marketing and communication positions with various golf organizations including the New Jersey State Golf Association, PGA Championship, Hamilton Farm Golf Club and the HSBC Women’s World Match Play event as well as The Academy of Golf at Royce Brook.

Alyson has a bachelor’s degree from Syracuse University and a Master’s in Kinesiology from Temple University.  She currently resides in New Jersey with her three children.